| Is your company
stifled by the voice-box blues?
Here's a sobering thought: Your teenager can
make calls, send text messages, play video games
and transmit photos from her cell phone.
But your employees at work can't move to
another desk without losing access to their
telephone extension, voice mail or calling
features.
What's wrong with this picture? Antiquated PBX
technology, that's what.
While cell phone services have been moving at
warp speed, time has stood still for traditional
small-business phone systems. If you're like most
companies, you've expanded your business reach
tremendously with e-mail and a Web presence, but
your voice communications are still limited by an
old-fashioned private branch exchange (PBX)
system.
The small-business PBX is just a more modern
(but scaled down and less feature-rich) version of
the big PBXs that were invented in the
horse-and-buggy era. That was in the late 1800s,
believe it or not. The idea behind this invention
was to create a piece of switching
"iron" or hardware that would save the
cost of connecting each employee's telephone back
to the telephone company's central office by a
separate line (or trunk).
With a PBX, all internal calls are switched
through the central system, which can support many
internal connections. Outbound calls are connected
over a smaller number of lines from the PBX back
to the central office. Over time, PBXs have been
optimized to switch calls very efficiently and
provide a wide array of calling features, such as
hold, park, transfer, and so on. But in more than
100 years, PBXs have never lost their original
purpose — or limitation — as location-centric
devices.
It's time for you to break free of the old PBX
model of voice communications. Internet Protocol
telephony (IPT) carries voice and data traffic
over the same network — and lets employees enjoy
the kind of flexibility and power in business
voice communications that e-mail and the Web give
them in accessing text, graphics, and business
information.
If the lease is up on your PBX, or you're out
of capacity and you need to upgrade, here are five
reasons why it's time to make the move to IPT:
1. You can save phone costs and employees'
time.
With traditional PBXs, calls made between two
locations served by different types of phone
systems or services have to be made over the
public switched telephone network, and that means
toll charges. In addition, employees have to dial
as many as 12 digits just to reach a co-worker in
another office. IPT puts everyone on the same
network, saving on telecommunications costs and
employees' time.
2. You can offer full service to remote
workers.
A PBX makes it difficult and costly to add
remote locations. Smaller offices have to be
served with less expensive Key systems (a
lower-priced, less feature-rich PBX) or telephone
company Centrex services. Because headquarters and
remote offices don't use the same system,
employees end up with different levels or types of
voice service.
A teleworker (telecommuter) or one-person sales
office is really out on a limb in the PBX world;
they have no enhanced voice services at all,
except what the local phone company provides in
the way of call waiting, caller ID and perhaps
three-way calling. IPT makes voice communications
as extensible to remote workers and locations as
data services are today.
3. You have one network to manage, not two.
Companies must maintain separate networks to
handle data and PBX-based voice systems, even when
the voice and data traffic are serving the same
end-users in the same locations. This is
burdensome for small organizations that have to
spend money on different staff specialists (or
outside vendors) to support their voice and data
networks. IPT means one network to manage instead
of two.
4. Making changes in the future will be
simplified.
Each phone number at a desk is associated with
a port on the PBX system. When an employee joins
the company or moves to a different cubicle or
office, someone has to manually reprogram the PBX
to assign a new extension or change voice services
(such as assigning the new employee to a call
pickup group).
Each move, add, or change is estimated to cost
$75-$125 with a traditional PBX. IPT makes it
easier and less expensive for employees to move
around and take their voice services with them.
5. You can leverage employee mobility.
A PBX system also limits the flexibility in a
company with a mobile workforce. When a teleworker
or field sales employee comes in to the
headquarters office, each is presented with two
choices:
-
They can continue to use their cell phone,
giving up access to the calling features of
the office voice system; or
-
They can settle into an empty cubicle and
then notify all their customers and colleagues
of their temporary extension number so that
they can use office voice features such as
conference calling and call transfer.
IPT associates a user's voice service with the
IP phone, not a jack in the wall. That makes it
easier for companies to have a mobile workforce,
encourage office sharing, and reap other business
benefits associated with the technology's
flexibility and freedom.
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